GRAPHIC DESIGNER - ART DIRECTOR
About Me Portfolio Archive
Tobis Creative Factory
2023 Idea + BrandingTeamJosé Pinto (Me)
Context
Project realized in 2023 for the end of my degree in Design and Graphic Production at ISEC Lisboa. The challenge was to realize a cultural space by reusing the Tobis building in Lumiar and using the name Tobis Creative Factory.
Insight
We all know that technology is increasingly present in our lives and that interest in it starts at an early age, sooner in each generation, with children almost born with a mobile phone in their hands. However, interest in culture and art, especially among the younger generation, has been decreasing.
Idea
Transform Tobis into a gamified technological cultural space. To take advantage of the fact that young people are so connected to all technological innovations and that industries like gaming are becoming bigger and more relevant to the new generations, to bring them a cultural and artistic component.
Execution
Through a museum layout with checkpoints, the art pieces include everything from Tech-Art with advanced coding systems to 15th century paintings presented in innovative ways, whether with AR or another form of technological interaction. The whole museum is interactive and all the exhibits turn the experience of going to a museum into something memorable and fun.
More Projects
See All