GRAPHIC DESIGNER - ART DIRECTOR
Stop Waste
2022 Idea + Art Direction
TeamJosé Pinto (Me)
Context
At university, we were challenged to choose one really big problem in our planet and create a campagin about it. I chose the theme: Food waste.
Insight
Every year 1.3 bilion of tons of food is wasted for multiple reasons. Shocking numbers, so shocking that we should “shock” people with this harsh reality that is part of everyone’s fault. Food waste is bad for multiple reasons, not only the people that are starving that could get this food but also the planet suffers a lot to produce it and to destroy it.
Idea
Create a dramatic impactfull campaign about food waste where we fight against it helping companies to create better habits, we teach people what everyone can do to help etc...
Execution
I created the keyvisual, a poster with a bag with a pineaple with the number of tons of food that go to waste every year and then i created some items to promote, to be used in events and a brochure to teach people how they can help the planet in 8 simple and easy steps.
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