GRAPHIC DESIGNER - ART DIRECTOR - HEAD OF INNOVATION





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oFilho

2022    Photoshoot + Art Direction
TeamJosé Pinto (Me)
Duarte Dias
Francisco Fonseca
Model - Sara Alturas
Model - Catarina Faria



Context
At the university we were asked to make the communication of a Theatre piece that is a sequel from “The Father”, called “The Son”. The piece talks about depression and solitude after a family drama evolving the Son, the Father, The Mother and the Son’s Stepmother.
Photoshoot
We did a photoshoot of the four main characters in many poses for the posters and all the communication. The idea behind the photos was to get this dramatic feeling of the piece and also a keylight on the top refering to the stage of a theater.
Design
Every design element was thought to maintain the dramatic character of the piece, the reference to depression and broken thoughts and the theatre stage, that’s why the logo haves the tilt, to ressemble the light of a stage for example.
Execution
We created the logo for the theatre, we did the moodboard and photoshoot and then we created the posters, the social media, the outdoor communication, the news ad and an example of a banner for a ticket selling website.





Some of the photoshoot final photos


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