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Nestle Professional 50 years in Madeira
WOLT - Energy for Brands 2024 Brand Activation
TeamJosé Pinto (Me)
Francisco Freitas
Joana Rebelo
Ruben Santos
Miguel Vaz
Nestlé was making 50 years of ther presence in Madeira, Portugal and for that they needed a brand activation to celebrate.
Some years ago it was common to find Regina’s chocolate prize boxes in every coffee shop in portugal wich consisted in taking a plastic pen and choosing a hole and depending on the color it gave us we received a prize, but this tradition got lost as the time passes by.
Recreate this idea of the Regina’s chocolate prize boxes to a special event of Nestlé using a box shaped as a traditional Santana’s house from Madeira where each color is a good prize of the 3 that existed.
I created the box in 3D using Cinema 4D and all the visuals in Adobe Illustrator, then we tested everything and sent to production. As well as the box the campaign had consumer cards depending on the coffee shop they were and stickers to announce this celebration event.
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