GRAPHIC DESIGNER - ART DIRECTOR
Lisbon Design Festival
2022 Idea + Branding + Event Design
TeamJosé Pinto (Me)
Context
At University we were challenged to create the logo and the design of a Design Festival in Lisbon called Lisbon Design Festival. The theme, style, organization... was up to us to decide. The mais goal was to expand and evolve the Portuguese Design Community.
Insight
Design in general is a huge field full of ideas, ways of work, paths... But there are certain things that links us as designers. Not naming our folders or files, feeling the sheets of paper and know it's thickness, the love we have for a past work even though it's not our standard quality, we still keep it in the portfolio, etc... There are a lot of things designers have in comon, so why not use that to make designers want to come to the festival and meet other creatures like them?
Idea
Because design is huge, have a lot of fields and everyone ceeates in it's own way, the reality is that design is kinda chaotic. So the idea was to create a festival were we celebrate the chaos and those little things we all have in common and make us designers. Also the festival would try to bring relevant people to talk and connect with the portuguese design community.
Execution
After the Idea and Insight were in place, I foccused on creating this experience that any designer would want to miss. I created the logo so it can adapt to every design, every field, every person,... Any need. It's the Lisbon Deisng Festival but it can be the Lisbon Creative Dream, the Lisbon Design Revolution, depending on the need of its aplication, all of this because design is huge and fun, that's what I have tried to bring. I also created some examples of the posters the festival would have and one extra that brings people to participate so it creates a memorable interaction. The I created some merchandising and some applications business and promotion.
More Projects
See All