GRAPHIC DESIGNER - ART DIRECTOR
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LIDL Summer Up
WOLT - Energy for Brands 2025 Idea + Art Direction
TeamJosé Pinto (Me)
Francisco Freitas
Pedro Cristino
Joana Rebelo
ContextLIDL needed an ad to get some internships in their summer programme. That internship is only half of the day and provide a lot of experience and values to their interns.
InsightAt Summer everyone prefer to be in the beach rather than in the office. But with this programme, you can get experience and still have time for the long sunbaths.
IdeaWe decided to create an ad that shows the interns preparing themselves in the office to go to the beach and in a comic way make them really out of place in the office but dressed like they are already in the beach, its comic, fun and gives this idea of leaving the office early to go and have fun with your friends.
ExecutionI worked on the idea with Pedro Cristino and Joana Ramos, created the moodboard and storyboard and I also directed the film we recorded with Saké.
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