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Grumpy Rebranding
2022 Branding + Art Direction
TeamJosé Pinto (Me)
Grumpy is an online bakery store from Kuwait that needed a rebranding. they wanted to target younger audiences and be funnier and their logo was not reflecting that energy.
Everyone is grumpy when hungry, we feel our stomach asking for food, we can’t concentrate and even the tiniest little problem is a huge deal for us. At Grumpy, you enter Grumpy and leave happy, it just takes one bite! Grumpy’s goal is to make every stomach friendly again.
Create a fun and playfull logo where the elements can be used as characters for the communication, specially the first and last letter of the brand name that represent the first contact with the brand and when we eat grumpy’s food.
I created the brand logo and guidelines, some stickers and the box where the food will come aswell as the napkin. Everything needed to be fun, with vibrant colors and playfull. Take a bite and see it for yourself!
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