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FootDAO
2021 Branding + UI/UX + Art Direction
TeamJosé Pinto (Me)
António Garcia
FootDAO is a descentralized startup based in WEB3 that aims to change football forever. The main idea is to create a digital environment where the fans can influence in games by voting for substitutions, for transfers, for tacticts, etc... all of this associated with a cryptocurrency that could be changed for every action you need to make. There would also be NFTs from players, prizes, matches... That you could collect or sell.
For this project the main inspiration came thinking about the future of football, the design needed to be football oriented as obvious but very digital also since it's a web app.
The logo ressembles an F from FootDAO drawn by three lines that came from the football pitch. These lines are dyagonal to represent dynamic motion of football and are thick and with round corners making them look more digital. The colors are green and white due to the football pitch also.
I did the logo and it's guidelines, the animated email signature, the website, the web app, the social media strategy, the brand pitch, some merch and the coin animation. The coin base design was also made by me but the coin 3D was done by Sara Maló. The NFT's I worked on them but António was the head behind them.
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