GRAPHIC DESIGNER - ART DIRECTOR
About Me Portfolio Archive
Driver Stories
2025 Idea + Art Direction
TeamJosé Pinto (Me)
Context
In brother Lisboa, we needed to create a personal project about something we find relevant and/or could solve some people problem. I started thinking and something I do all the time is when I take an Uber, Bolt, etc... I talk with the driver a lot, I like to know his story, why is he here working in Uber, where is he from... I learned a lot already.
Insight
There is a lot of people driving TVDE’s and each one of them haves an unique story. We can learn a lot earring all this stories and also this people can tell things that they wouldn’t to any other people because they know they will never see us again, probably, so they are not afraid to speak, most of the times, they need to do it.
Idea
Create a curated anonimous (if wanted) repertoire of stories heard by Uber, Bolt, Taxi... drivers. With this, everyone can learn with the stories, have fun, cry, smile... and every driver haves a chance to share their story also. If the driver wants to be anonimous it’s also completely fine!
Execution
I created the website UI where all t he stories will be stored, I also created the social media post design, a six-montly magazine with the best stories of that period, a notebook and a pe n for everybody that goes on this drives to have a place to take notes of the story and some cards for the most shy or for people that like the idea but don’t know how to guide a conversation or even to start, so the cards can help them.
More Projects
See All