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Brother Give wings to your creativity
2024 Idea + Art Direction
TeamJosé Pinto (Me)
Joana Gabriel
Tiago Ferraz
Brother Doers School is the most prized school in the world. It is foccused in teaching creativity for a huge ammount of applications but specially for advertising. They have a lot of schools arround the globe and for Brother Lisboa, they wanted a creative idea to get more students in Lisbon, Portugal. The mascot of Brother L isboa is a crow.
When someone is in school, their parents say he/she is getting wings to fly, to conquer their future and also, in Portugal we have an expression that says “Dá asas à tua criatividade” that means “Give wings to your creativity”, let it fly basically. Well, Brother is a school that teaches creativity and makes you be more creative.
Use the famous expression as our headline and give wings... lireally. Our headline is “Give wings to your creativity” and the sub “at the most prized school in the world”. and we spread wings everywhere, in Outdoors, at the walls, brother flyers are crow wings... Also, everybody can use our Outdoor to share a picture in social media with their new wings, promooting the school as a side-effect.
We researched and created the idea and then we built the outdoors and the flyer. Everything was done in Illustrator and Photoshop.
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