GRAPHIC DESIGNER - ART DIRECTOR
Betclic Throw like the best ones
2025 Idea + Art Direction
TeamJosé Pinto (Me)
Luís Mesquita
Context
CCP (Clube da Criatividade de Portugal) or, in english (Portugal’s Creative Club) was setting a challenge with BETCLIC to create a campaign to promote basketball betting, and to show that betclic now sponsors the women’s and the men’s basketball league with the same value.
Insight
There is a movement we all do since we started to move our little arms... Throw a paper ball, either to the trash, to a friend’s head... whatever, the truth is that we always have tried to hit some specific target with a paper/plastic/... ball it’s like basketball his already inside everyone.
Idea
Create a campaign where BETCLIC sponsors every trash bin. Yes you read it well, we are sponsorinh trash bins. BRTCLIC will place basketball tables on the trash bins of public spaces and place some indicators with how your favorite male or female basketballer have done a basket from that angle. This way we are not only touching our little basketballer from our insides, but we are also promoting people to see how thei’r countries best basketballers play, no matter their genre and also helping to clean the roads because everyone will want to make a basket with their trash. If you make a basket and record yourself and publish in your social media, you’d get free bets in the app. Also if you don’t have anything to throw but you bought a magazine or a paper journal, we got you covered, just rip the ad page and use it for your fun. If you don’t find any trash bin, you also have our AR game filter in your Instagram so you can play and have fun.
Execution
We worked on th e idea, we created the keyvisual and then we did the applications on the trash bins, the magazine ad and the instagram AR game filter.
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