<BACK
Beat the Fonzie
2022 Idea + Art Direction
TeamJosé Pinto (Me)
Rodrigo Ramos
Duarte Dias
Pedro Gonçalves
Fonzies is an Italian Brand that uses the name of a famous character Fonzie. They are bold and have a really fun communication. For this project they needed a brand activation to get more young people interested about their products.
Fonzie is the “Cool Guy” of his show and one thing that is characteristic about him is how he punched every jukebox and it starts playing music.
Make every possible customer the new Fonzie. Our idea is to create a jukebx with a punch bag and a score counter and put it in places that young people use eveyday like a metro station, near restaurants like mc donalds... If the person records herself in a creative way while punching the bag she could be the next ad for Fonzies, probably punching a jukebox.
We creaeted the idea, the jukebox, some social media posts and some mockups. This project was made in 2 afternoons since it was a competition while we were students.
More Projects
See All