GRAPHIC DESIGNER - ART DIRECTOR
Atelier Finanças
WOLT - Energy for Brands 2023 Branding
TeamJosé Pinto (Me)
Francisco Freitas
Diogo Nóbrega
José Horta
Pedro Cristino
ContextAtelier Finanças is a finance consulting business foccused in helping yound adults taking their best decisions when it comes to finances, either them being bying a car, making an investing, a savings plan...
They were a new brand and needed a logo, the visuals for the office and a marketing strategy, physical and digital.
InsightFinances are boring, specially for young people, its a target of bold communication, vibrant colors, big stuff and easy talking.
IdeaCreate the first Finance consulting business that speaks young target audience, not loosing it’s professionalism but keeping complicated and boring stuff really simple, if we can understand it, we can have trust on it!
ExecutionI created the brand logo and it’s guidelines, the logo animation, the brand merchandising and s tationery, the website, the social media strategy, the office decoration inside and outside, the outdoors the brand use to communicate and the brand pitch presentation.
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